Nike Inc. and (RED) are working together to leverage the power of sport to fight HIV/AIDS. This is a unique partnership where (RED) and Nike have created a dual approach focusing on two initiatives : education and medication.

The concept is a simple one that invites people to “Lace Up. Save Lives” by purchasing a pair of Nike (RED) laces.

Profits from the sale of the (RED) products will be split equally between the King Baudouin Foundation and the Global Fund to fight HIV/AIDS, Tuberculosis and Malaria. The Global Fund provides medicine for those affected by HIV/AIDS.

The King Baudouin Foundation identifies and supports community based programmes in Africa that are using football to promote awareness around HIV/AIDS prevention. KBF was Nike's grant-giving partner for Nike's successful Stand Up Speak Up anti-racism campaign between 2005-2009.

The goal of this call for proposals is to support football-based programs that deliver education on HIV/AIDS with the aim of preventing more young people from contracting the disease and reducing the stigma which surrounds it. Grants will be open to all African based initiatives.

Special attention will be paid to applications that, either directly or indirectly, address girls as the most vulnerable segment of the population. We also value projects that are innovative, collaborative and focused.

The first call for projects was launched on December 3rd 2009. The selection was announced in June. Twenty-six projects from sixteen countries are already being funded.

Target group
Support is intended for the following types of organizations :
- Africa based
- Nationally registered non-governmental organization, association, or club
- Football program
- HIV/AIDS program experience (education, prevention, stigma reduction)
- Youth serving
- Gender program experience

Timing (dd/mm/yyyy)
Launching the call: 12/07/2010
Deadline for submisson of application forms: 21/10/2010
Announcement of the selection by an independent jury: 11/02/2011

Selection criteria
The following application criteria must be met to be considered for funding:
• Application must be completed in English or French.
• Application must be completed in the correct format (see below) and submitted to Nike-red@kbs-frb.be. No attachments will be considered. Handwritten applications will not be accepted.
• Applications must be received before 21st October 2010. No exceptions will be made.
• The person responsible for the project must be a minimum of 18 years old.
• Applicant organization must be a registered organization in the African country of operations; the project must be implemented in the African country where registered.
• The applicant organization and the project can have no commercial aim.
• The applicant organization and the project must be non-governmental. Partnerships with governmental institutions are welcome (e.g. schools, health centers).
• Grants cannot represent more than 40% of an organization's annual budget.

Minimum project criteria required for funding consideration:
• Football program.
• Youth targeted.
• Clear and sharply focused set of goals and objectives.
• Clear program plan that includes addressing girls’ vulnerability, either directly or indirectly.
• Clear program plan that includes addressing HIV prevention and/or stigma reduction.
• Program plan that includes education and skill building (e.g. life skills, leadership skills, negotiation skills, financial literacy, livelihood training, gender training).

Additional project criteria indicating effective practice:
• Address social and gender norms;
• Partnership or collaboration with other programs or organizations;
• Mentors, role models, and/or other youth-adult partnerships;
• Community involvement;
• Linkages to HIV/AIDS services;
• Offers multiple approaches to education and skill building;

We will not support organizations that discriminate against a person or group on the basis of age, political affiliation, race, national origin, ethnicity, gender, disability, sexual orientation or religious belief.

We will not provide support for:
- Individuals (scholarships, stipends, fellowships, personal assistance);
- Individual sports teams sponsorships;
- For-profit ventures;
- Religious groups for religious purposes;
- Capital campaigns, endowment funds or memorials;
- Lobbying, political or fraternal activities;
- Individual study, research or travel grants;
- Unsolicited auction product or table sponsorships.

Support
Grant amounts will range between €3,500 and €17,000 and cannot represent more than 40% of an organization’s annual budget. In exceptional circumstances the jury can decide to increase the size of the grants. Grant monies cannot be allocated for major capital expenditure.
An independent jury composed of experts will select the projects which will receive financial support. The selection procedure takes place in two stages:
- pre-selection procedure effected by two juries: one for the English applications and one for the French applications;
- final selection carried out by an international jury.

Financial support: from €3.500 until €17.000

How to submit an application form?
You can download an application form here (doc, 195 KB)
Please send your application form to: nike-red@kbs-frb.be

If you cannot fill in the application form, you can ask our contact center to send you a printed copy (070-233 065 or proj@kbs-frb.be). In this case, you can return your completed application form by postal mail: King Baudouin Foundation, GMT, rue Brederodestraat 21, 1000 Brussels

Source: www.kbs-frb.be/call.aspx?id=256078&LangType=1033
 


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