Nigeria, with a rich heritage resources and culture, have been partnering with other countries in its determined aspiration to diversify the economy through creativity in the areas of culture, tourism and entertainment.
The latest collaboration set to take place between Nigeria and Tanzania, would require the transfer of creativity between Nigeria and Tanzania artistes involved in movie production and musical concert.
Tagged ‘East and West Africa Amalgamation Through Arts and Tourism,’ the crux of the project is to bring together key players in Nigeria’s Nollywood industry as well as their counterpart in Tanzania to share their creative ingenuity with the aim of encouraging youths to explore the potential in Africa.
The project which is the first of its kind in the world and Africa would be premiered in Tanzania with Nigerian musical artists performing alongside their Tanzanian colleagues at the 65,000 capacity stadium in the country. The second leg of the production is expected to take place in Tanzania after which the team would return to Nigeria for premiering alongside the Nigerian and Tanzanian artistes. It would be produced in Nigeria by Atunda Entertainment in collaboration with the Tanzanian government while script writers would be expected to emerge with a movie that captures Nigeria’s beautiful culture and heritage.
Meanwhile, a memorandum of understanding has been signed by both parties as the artistes would utilise the famous La Campagne Tropicana Beach Resort, Lagos for its premier location.
Unveiling the project in Abuja, the Tanzanian High Commissioner to Nigeria, His Excellency Daniel O. Njoolay, pointed out that the project was important given that Tanzanians in motion picture industry lacked the requisite skills and expertise to boost the sector. He noted that the project would introduce surprising cooperation between the two countries in the areas of culture and tourism even as he appealed to the Nigerian media to provide adequate publicity for the project.
Acknowledging that Nigeria ranked among major movie makers in the world, the High Commissioner said that the partnership would benefit his country in the area of technological transfer in arts and creativity. According to him, the Tanzanian government, through the Ministry of Culture, is deeply involved in the project and would be committing funds to it the moment the year’s budgetary appropriation is ready.
While commending the chief executive officer of La Campagne Tropicana Beach Resort, Lagos, Dr Wanle Akinboboye, for his tireless efforts towards the success of the project, he revealed that the director of Tanzania Film Board, Ms Joyce Fisoo, has arrived in Nigeria to hold talks with her counterparts in the country. Njoolay maintained that since Tanzania ranked second in terms of tourist attractions in the world after Brazil the project would serve as an opportunity for both countries to further harness their tourism potential. He added that the maiden film titled ‘Pride’ to be shot in Tanzania would be a one and half hour production and would be brought to Nigeria for premiering.
Also speaking, Akinboboye emphasised that the call for the diversification of Nigeria’s economy is over-flogged, adding that it would have taken place 25 years ago.
“In diversification, you have to do a cross analysis of strength and weaknesses. Our greatest strength is in creativity but as number one in Africa, in terms of movie and music, how much value have we added to the continent?” he asked.
He wondered why many Nigerians are ignorant of the tourism potential of Tanzania, stressing that it’s imperative to share our knowledge with our brothers in African countries so that the continent would move forward.
“I believe strongly that if Tanzania can be number two in the world, the project can only explore and enhance both nations’ tourism industries. Let us go to East Africa and develop their movie industry,” he urged.
He explained that East and West are the most authentic sections of Africa, noting that they intend to market the project in places like Asia since Asians have been thirsty for authentic African culture and cultural presentations through music or movies.
On the projected revenue, he said, “It’s difficult to come up with a projected revenue because we will get the private sectors in Nigeria and Tanzania to be part of the project, but we will leave the revenue aspect until the project happens.
- Source: leadership.ng