London-based sportsbook platform provider FSB Technology has expanded into the African market for the first time following a deal with Tanzanian betting operator Mkekabet.
FSB will power Mkekabet’s online offering, as well as provide an SMS betting service for the operator.
The bespoke Mkekabet.com website is available in English and Swahili and will enable customers to bet on a range of sports including football, tennis, basketball, cricket, golf, volleyball, and handball.
The platform has also been integrated into technology provider Oxygen8’s mobile payment gateway, making use of both M-pesa and Tigo mobile banking services.
FSB will provide both pre-match and in-play bets for the operator, and plans to introduce a jackpot product based on correct football scores which will be available in multiple jurisdictions.
FSB Technology’s business development director Richard Thor said he was delighted that the site was now live after meeting a series of challenging requirements including the need to accept wagers via SMS.
“We’re very pleased to have launched Mkekabet and are very confident it will be very beneficial to its operator in Tanzania and beyond,” he said.
“We were always confident that we could tailor our offering to wide range of territories, but answering language, local payment provision, and scalability questions has been very rewarding.”
Mkekabet’s managing director Mark Robertson added: “We’ve been very impressed with FSB’s ability to customise their platform for our local payment and regulatory requirements.
“Our site is now the best looking and best performing ones around and we have a distinct advantage over our competitors.”
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