A few days ago someone wrote a detailed post how they ended up getting scammed at Amazon by third party seller and gave tips on how to protect yourself there.
Now it looks like Amazon is taking a step toward eliminating counterfeit goods on its marketplace with new seller fees called "brand gating," reports CNBC.
Third-party merchants on Amazon that want to sell major brand names like Nike, Samsung, and Hasbro will now be required to pay a one-time nonrefundable fee of up to $1,500. Furthermore, these sellers must also provide invoices from manufacturers or distributors for authenticity. As Amazon and other mass marketplaces look to bolster product inventory, as well as brand recognition, implementing effective counterfeit prevention tools will be vital to maintain shopper loyalty and brand sellers.
Full story at the Business Insider