- Nominees should be women and women's groups currently active in rural life whose efforts have not yet been acknowledged by other awards. They may not nominate themselves.
- The nominating organization or individual must have direct experience of the nominee's work. The nominator may not nominate a family member, be a member of the nominated organization, nor can an organization nominate its senior officer (i.e. founder, president etc.). No more than 3 candidates may be presented by the same person/organization in the same year. The nominator commits, if possible, to organize an award ceremony if the candidate is selected for the Prize and invites the local and/or national media.