Google: The Data Liberation Front

Yesterday, one of the most shared link was

But what is it?
In their own words, they say: The Data Liberation Front is an engineering team at Google whose singular goal is to make it easier for users to move their data in and out of Google products. They say that they do this because they believe that any data that you create in (or import into) a product is your own. They help and consult other engineering teams within Google on how to "liberate" their products.
Can I get my data out at all? Yes.
How much is it going to cost to get my data out? Nothing more than I'm already paying
How much of my time is it going to take to get my data out? As little as possible