Help Jane Goodall by Drinking Tanzanian Coffee - from "Whole Story" the offical Whole Foods Market blog

If you’re a coffee drinker, why not do some good in the process of getting your morning cup? With every purchase of Allegro Coffee Company’s Kanyovu light roast coffee, shoppers support efforts to reforest the area around Tanzania’s Gombe Stream National Park, a preserve in the region where the coffee is grown, ultimately sustaining the area for local farmers and restoring habitat for endangered chimpanzees.

With Allegro’s support, coffee growers in the Kanyovu region can utilize traditional and sustainable growing, harvesting and processing practices that help keep the land healthy and fruitful. Check out Jane Goodall’s personal message of thanks to Allegro and Whole Foods Market shoppers for helping her in protecting the endangered chimpanzees.