This is how Pokémon Go (and other apps) is making money

According to MoneyNation, as of July 14th article, Pokémon GO is worth $29 billion based on Nintendo’s stock price jump, but that’s actually a bargain with revenue that goes way beyond in-app purchases.

Let’s look at the surface numbers that everyone is throwing around. 21 million daily active users. 700,000 downloads per day. $1.6 million a day spent on in-app purchases. Seems like a big deal but why is everybody freaking out about it? Why in short, to paraphrase John Lennon, is it more popular than he and Jesus put together? Why did Nintendo’s stock jump $9.67 billion in a single week after its release? A fresh-off the presses MoneyNation analysis below shows why.