Tanzania tops countries with largest percentage of growth in world tourist bookings

American based luxury travel network Virtuoso reports that Tanzania has, this year, recorded the largest largest percentage of growth in year-over-year bookings.

With 390 members and more than 11,400 elite travel advisors in 40 countries across North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East, Virtuoso put the hot 10 as follows:
  1. Tanzania (+98%) 
  2. Portugal (+88%) 
  3. Ireland (+58%) 
  4. Brazil (+53%) 
  5. Mexico (+48%) 
  6. Russia (+44%) 
  7. Netherlands (+38%) 
  8. Jamaica (+28%) 
  9. Sweden (+23%) 
  10. Poland (+18%)
Virtuoso analyses the "The Hot 10" as follows:
Africa is hot, with 15 percent growth in travel to the continent over last year. Tanzania is experiencing a huge increase in bookings, as travelers seek out its incredible scenery and diversity of wildlife. South Africa is also up from 2015’s summer bookings; together the two countries represent 80 percent of Virtuoso’s travel to Africa.

On it's hot 10 fall and holiday trips, Virtuoso noted the international destinations that have seen the largest percentage of growth in year-over-year bookings from September to December as follows.
  1. Kenya (up 59%)
  2. Iceland (up 56%)
  3. Saint Martin (up 39%)
  4. China (up 35%)
  5. Ecuador (up 34%)
  6. Japan (up 32%)
  7. South Africa (up 28%)
  8. Tanzania (up 27%)
  9. Croatia (up 25%)
  10. Jamaica (up 23%)
Africa continues to surge, continuing its summer travel boom. With sales up 28 percent year over year, Africa is the only continent to grow this quarter.


A safari trip is on virtually everyone’s bucket list. Safari sales are up 17 percent, and Kenya, Tanzania and South Africa are all ideal for adventurous travelers. According to Virtuoso travel advisors, safaris are particularly appealing for multigenerational family trips with plenty to enjoy for all ages.